Public relations, organization,and management of conferences and major ceremonial events
أبريل 22, 2025 2025-04-22 18:37Public relations, organization,and management of conferences and major ceremonial events
Public relations, organization,and management of conferences and major ceremonial events
Program Objective
The primary aim of the course is to develop participants’ skills in managing and preparing public relations plans in line with modern trends, to familiarize them with strategies for dealing with VIPs, and to enhance their abilities in handling modern media platforms.
By the end of the course program, participants will have gained knowledge and skills in the following areas:
- Enhancing the performance of personnel responsible for hospitality, reception, and honouring official figures, diplomats, and business leaders.
- Developing both personal and professional competencies for individuals working in formal settings, while fostering creativity and innovation skills.
- Facilitating the work of conference and event organizers by enabling them to accurately identify and execute all required procedures and tasks.
- Understanding the general principles of international protocol and formalities.
- Gaining a unified and comprehensive understanding of etiquette and international protocol.
- Mastering the art of protocol and body language etiquette in formal forums.
- Grasping the global principles of protocol, manners, and professional codes of conduct.
- Managing and guiding personal dynamics in important meetings.
- Creating a strong first impression while avoiding inappropriate behaviour or awkward situations in critical contexts.
- Understanding concepts that establish priority and order among individuals.
- Learning the international principles of etiquette and communication.
Main Topics of the Program:
Axis One
- Introduction to Public Relations
- Roles and Responsibilities of a Public Relations Officer
- Planning, Organizing, and Controlling Public Relations Activities
- Effective Communication Skills
- Public Relations Management
- Public Relations Protocols with VIPs
- Information Technology and Its Impact on Public Relations Management
Axis Two
- Introduction to Conferences: Importance and Types
- Planning and Preparing for Conferences
- Conference Implementation and Evaluation Procedures
- Pre-Conference Procedures
- On-Site Conference Procedures
- Post-Conference Procedures
- A Brief Guide to Organizing a Successful Conference
- Key Terms Related to Conferences
- Organizing Conference Committees
Axis Three: Ceremonies and Event Management:
- Introduction to Ceremonies and Celebrations: Types and Importance
- Organizing and Arranging Event Halls
- Managing Invitation Dispatch
- Arranging Receptions and Ceremonial Protocols
- Interpersonal Skills, Communication, Time Management, and Planning
- Creativity and Innovation in Conferences and Celebratory Activities
- Evaluation Skills for Events and Activities
Axis Four:
- Principles of Protocol and Etiquette
- Appropriate Professional and Personal Conduct
- Preparing for and Hosting VIP Visits and Official Occasions
- International and Local Cultural Differences and Public Perceptions
Public relations, organization, and management of conferences and major ceremonial events | Program Name |
14/09- 18/09- 2025 | Date |
English | Language |
Italy – Rome | Venue |
