Media Communication Strategies and Public Relation
سبتمبر 1, 2024 2024-09-01 17:32Media Communication Strategies and Public Relation
Media Communication Strategies and Public Relation
At the end of the course, the participants will know:
- Explain the role of communication and its relationship to public relations management.
- Understand the methods of managing and planning media campaigns.
- Understand agency management techniques.
- Learn how to develop a brand identity.
- the role and importance of communication during crises.
- the methods of managing digital channels.
- the types of events and conferences
- Understand internal communication activities in the workplace.
Main Axes
First axis Communication Operations, Evaluation, and Report Preparation.
- Concept of communication and its forms.
- Mass communication mediums.
- Forms of radio and television arts.
- Forms of written journalistic arts.
- Effects and characteristics of mass communication.
- Understanding the audience and communication challenges.
- Characteristics of personal communication.
- Ways to use personal communication in media awareness campaigns.
- Characteristics of traditional communication mediums.
- Speaking and effective dialogue skills.
- Persuasion and negotiation skills.
- Self-disclosure and self-assertion.
- Listening and empathy.
- Tools for data collection and decision-making to measure the efficiency of communication activities.
- How to establish and maintain successful relationships with stakeholders.
Second axis: Crisis Communication Management
- Stages of communication planning across the stages of the crisis in the organization
- Identifying the objectives and rules of communication during crises in the organization.
- Identifying the most important functions of communication during crises and the strategy for dealing with the event
- Determining communication priorities during crises
- Determining the target audiences for communication during crises
- The most important communication activities in the post-crisis stage in the organization’s work environment
- Ways to improve the concept and importance of communications carried out by the organization during crisis management through
- Forming an organizational culture around the communications carried out by the organization during crisis stages
Third axis : Internal Communication:
- Strategies for internal communication in organizations.
- Positive, assertive, influential, and persuasive internal communication.
- Expressing opinions directly and effectively.
- Barriers to internal communication.
- Necessary skills for internal communication officers.
- Ensuring clear communication channels among team members.
- Non-verbal communication and body language – using them to enhance your position.
- Using your voice to your advantage – tone, speed, and style.
- Fundamentals of motivation and leadership as effective tools in internal communication.
- Change management and internal communication.
- Crisis communication management methods within the organization.
- Administrative communication skills – written communication.
Fourth axis : Media Content Creation Skills:
- Defining the objectives of media content creation.
- Applying the strategy of major stages to influence media content.
- Establishing indicators and standards for media content in the interaction and impact phase.
- Distinguishing between abstract and specific priorities in media content creation.
- Prioritizing content creation based on objectives.
- Distinguishing between stages of classification based on keywords.
- Evaluating tools for measuring audience reactions and leveraging them.
- Continuous improvement and diversification of media content.
- Building positive attitudes towards electronic marketing of media content.
Fifth axis : Managing Digital Channels:
- Understanding the impact of digital technologies on communication strategies and practices.
- Training and familiarization with editorial practices in digital media.
- Importance of digital media in the modern era.
- Understanding the fundamental processes of digital communication and the essential features of new media technologies.
- Strategy for selecting appropriate channels to convey the right message to the right audience at the right time.
- Establishing databases specific to public relations and media relations.
- Social media networks and their utilization mechanisms.
- Global trends in digital media and reviewing prominent global models in this field
Sixth axis: Event planning:
- Types of events, their importance and planning
- Organizing, evaluating and motivating various committees concerned with event management
- Encouraging events through planning and developing a step-by-step promotional plan
- Promoting events
- Steps required to promote and market the event
- Financial aspects and preparing the event budget (preparing and monitoring the financial aspects of events)
- Monitoring and evaluating event activities
Axis Seven: Advertising and Media Campaign Management:
- Parties to the advertising and media process.
- The concept and importance of strategic planning for media and advertising campaigns.
- Analysis of the current situation that helps and enables the implementation of media campaigns.
- Determining the target situation {Vision – Mission – Strategic Objectives}.
- Strategic quadruple analysis of the internal and external environment of public relations {SWOT analysis}.
- Formulating, implementing, following up and correcting the organization’s message, philosophy, policies, objectives and strategies.
- Types of strategic planning for media campaigns.
- When do companies resort to advertising and media agencies.
- Who works in advertising and media agencies.
- How do advertising and media campaign ideas come out.
- Evaluating the marketing situation in light of marketing variables
- Evaluating the advertising campaign and measuring its results
- Planning and implementing corporate communications programs and campaigns internally and externally
Axis Eight: Public Relations and Media
- Marketing communications.
- Customer relations.
- Internal relations.
- Community relations.
- Media relations.
- Government relations.
- Public relations responsibilities
Axis Nine: Agency Management
- Ability to coordinate with creative and media/advertising agencies regarding the concept of communications
- Producing content and advertising campaigns that ensure quality standards are met.
- Evaluating the performance of creative and media agencies
Axis 10: Developing, building and managing brand identity.
- Brand elements and concept: logo, tagline, font type, lettering, colors, tone of voice, photography style etc.
- Steps to build a brand from A to Z: researching markets, finding a niche, positioning your culture and identity, creating a brand guide, explaining your brand to different audiences, and maintaining your brand’s viability.
- Reproducing the brand: online, video, brochures, stationery, packaging, signage, promotional materials, uniforms, vehicles.
- Convincing customers to pledge loyalty to your brand, and defending it against internal and external threats.
- Case studies of best brand practices.
Media Communication Strategies and Public Relations
Program name
English
Program language
22-26/ 09/2024
DATE
LONDON- Hilton London Paddington
PLACE
